Website Redesign

Fernie Tourism is a non-profit organization that wants to use tourism marketing and management to increase stakeholder revenues and visitor numbers. So, they built the Fernie website to attract more visitors to Fernie and increase their tourism revenue by guiding people to book a trip.

Through brand and user research, I found the website's main problem is that it has too many clickable buttons so that users may miss the main call to action. Users have to switch to a different website and fill out the same information multiple times, which is too complicated.

My redesign principle is to keep the necessary content and layout as much as possible, while turning the UI and UX into a more appropriate form based on brand & user research.